Persuasion in Design is all about making people behave or act in a particular way.

There are many ways designers can use persuasion to change behaviour

Bad design increases frustration, the boundary is very subtle.

Think about how annoyed you would be to have to put on your seat belt before you could start your car.

No one likes to be told to do something but subtle design will often be more effective

Have you come across

  • Placebo Buttons (thinks pedestrians and lifts)
  • Drunk Tank Pink – to change behaviour
  • Mosquito – to keep teenagers away
  • Mimic – to stop people smoking
  • Music to alter behaviour
  • Roundabouts to slow traffic
  • Blue lights
  • Fake cameras
  • The Camden Bench

The videos below show you many more examples


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