by David | May 23, 2018 | Behaviour Economics, Design for Persuasion
What is priming? Priming is a nonconscious form of human memory concerned with perceptual identification of words and objects. It refers to activating particular representations or associations in memory just before carrying out an action or task. Importance of...
by Manoj | May 13, 2018 | behaviour change, Behaviour Economics, Cognitive Science, Design for Persuasion, Psychology
It normally takes an idea about 10-20 years to become accepted as an orthodoxy. This is certainly the case with Daniel Kahneman and Behaviour Economics. Kahneman won the Nobel Prize Kahneman, Amos and Ariely are among the most well-known people who have come to shape...
