by | Oct 24, 2018 | Innovation
Generally, products will evolve as consumer demands evolve. Take the mobile phone, for instance, we once wanted mobile phones for the sole purpose of making texts and phone calls. Nowadays our phones pretty much do everything our laptops and computers do. We can use...
by | Oct 17, 2018 | behaviour change, Design for Persuasion, Psychology
One of the key components and also challenges, for designers, is the idea of creating your work with someone else in mind. Through this thought process, designers will grow empathy as it plays a key part in their role. With companies being closer than ever to...
by | Oct 16, 2018 | behaviour change, Cognitive Science, Product Design, Psychology
A frame is what will influence people to make their decision, it is essentially where a seller or marketer sets a scenario in which they will guarantee their desired answer. So how’s it done? In Scottish Football, there is a divide between the two biggest...
by | Oct 16, 2018 | Innovation
When you think of Samsung’s innovation, how highly do you think they rank innovation in terms of importance in their company? With constant advancements in their TV’s, Tablets, smartphones etc. it’s safe to say that innovation is a key part of Samsung’s...
by john | Oct 11, 2018 | Behaviour Economics, Cognitive Science, Design for Persuasion, Product Design, Psychology
We’ve all being there… We bring our date to the carnival for a bit of fun. We then let ourselves get competitive, determined, and all of a sudden the person we’re with sees a teddy or a plush toy that they would love to win. You take a few attempts...
