by David | Jul 30, 2019 | Psychology
Your goals should be consistent with the vision you have for your business. They do not necessarily require measurable results and are instead more oriented toward your overall vision. Objectives on the other hand are mostly measurable and targeted toward specific...
by David | Jul 29, 2019 | behaviour change, Psychology
“He who has a why can endure any how.” – Frederick Nietzsche Understanding your own motivations is incredibly important, both in life as well in business. There are many reasons as to why someone would want to be an entrepreneur: creative independence, financial...
by David | Jul 29, 2019 | Behaviour Economics, Product Design, Psychology
“Marketing Myopia” is a term coined by the economist and author, Theodore Levitt. The idea is that the failure of industries is not due to market saturation, but because of short-sightedness on the part of management. A company’s priority is not to sell a product,...
by David | Jul 25, 2019 | Psychology
Brief → Review → Debrief Your team has identified an important goal, a problem to be addressed, or a valuable opportunity. So, you call a meeting, discuss what everyone’s roles are and create a plan for how to move forward. On paper, everything is set in order to...
by David | Jul 25, 2019 | Psychology
Design thinking reframes difficult problems in human-centric ways, letting the designers focus on what is most important to the user. The world has changed drastically over recent decades, and to be successful designers need to be able to do the right research, create...
