by john | Apr 4, 2021 | Innovation, Product Design, Psychology
There is always a story behind every invention – the ah haa moment of insight, the creation, the challenge, building the tribe etc Do you like innovation and entrepreneurship movies ? Is there a film you are dying to see ? I would love to see Flash of Genius....
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by john | Mar 22, 2021 | Psychology
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by john | Mar 14, 2020 | Psychology
Pretend for long enough and you can do it for real. Over 40 years ago, My flying instructor(Sekovanic) said to me I don’t have to be in a plane learning to fly all I had to do was to do a mental rehearsal and go though the motions. The mind does not differentiate...
by john | Jun 5, 2019 | Psychology
Do you ever wonder how ideas are marketed ? Do you every wonder how films are marketed. Marketing accounts for up to 20 percent of a films budget and can run to hundreds of millions of dollars. Today it’s June the 5th but I got an ad for a film to be released in...
by john | Oct 11, 2018 | Behaviour Economics, Cognitive Science, Design for Persuasion, Product Design, Psychology
We’ve all being there… We bring our date to the carnival for a bit of fun. We then let ourselves get competitive, determined, and all of a sudden the person we’re with sees a teddy or a plush toy that they would love to win. You take a few attempts...
