by Manoj | Jun 11, 2019 | Free Event, Free Events, Innovation, Product Design, Psychology, Service Design, Talks and Events
This is a 30,000 ft overview on developing product roadmaps, why you do it, when, how, tools, frameworks, requirement capture techniques, and can be applied in any context/product from software, hardware, fmcg, services, houses, cars whatever It can be used whether...
by Manoj | Sep 17, 2018 | Innovation, Product Design
In his talk with Startup Grind, Clayton Christenson Identifies three types of innovation that businesses use. Disruptive Sustaining Efficiency Disruptive Disruptive Innovations make products affordable and accessible by creating growth in the marketplace, the...
by Manoj | May 13, 2018 | behaviour change, Behaviour Economics, Cognitive Science, Design for Persuasion, Psychology
It normally takes an idea about 10-20 years to become accepted as an orthodoxy. This is certainly the case with Daniel Kahneman and Behaviour Economics. Kahneman won the Nobel Prize Kahneman, Amos and Ariely are among the most well-known people who have come to shape...
by Manoj | Apr 6, 2018 | Design for Persuasion
Persuasion in Design is all about making people behave or act in a particular way. There are many ways designers can use persuasion to change behaviour Bad design increases frustration, the boundary is very subtle. Think about how annoyed you would be to have to put...
by Manoj | Apr 6, 2018 | behaviour change, Design for Persuasion, Service Design
Inceasingly since the setup of the Behaviour Change Unit in the UK, we are seeing a shift in government thinking as more and more use of behaviour thinking is taking place and increasingly using digital channel as part of a holistic approach to media. Many government...
