What Makes Under Armour so Successful?

Everyone struggles with zips from time to time. I recently had a zip break off one of my favourite jackets, it infuriated me. Then there’s the Superdry jackets which have countless numbers of zips. One commonplace for this struggle is when we’re wearing gloves we...

Does Sci-Fi Shape or Forecast the Future?

When Sci-Fi novelist Isaac Asimov wrote his short story Runaround, he created the 3 laws of robotics. While the practical application of these laws has come into debate, advancements in modern robotic technology have resulted in calls for safety regulations. So while...
Why do Products Evolve?

Why do Products Evolve?

Generally, products will evolve as consumer demands evolve. Take the mobile phone, for instance, we once wanted mobile phones for the sole purpose of making texts and phone calls. Nowadays our phones pretty much do everything our laptops and computers do. We can use...
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