Blog
Flash of Genius – the story of the intermittent wiper
There is always a story behind every invention - the ah haa moment of insight, the creation, the challenge, building the tribe etc Do you like innovation and entrepreneurship movies ? Is there a film you are dying to see ? I would love to see Flash of Genius. Today we...
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EVENT-Importance of taking a chance in life with Rebecca Winckworth
ABOUT THIS EVENT Rebecca Winckworth is the Founder of Citizens of Song, a series of music concerts that travel to a new destination around the world each time. Her productions have involved over 800 performers and reached over 130,000 audience members globally to...
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TRAINING COURSE – Learn to create amazing testimonials
ABOUT THIS EVENT LEARN TO CREATE AMAZING VIDEO TESTIMONIALS This course will give you an understanding of the why, who, when, how to make a great video testimonial. Video skills are very powerful and are an essential skill going forward. In fact, in 15 minutes you can...
read moreEVENT: How to make the camera low you! with Niamh MacAuley..
ABOUT THIS EVENT Are you camera shy but really want to create amazing videos? This event will look at overcoming fear in front of the camera and building confidence to get started! About This Event Join Niamh from Purple Dot Media, who over the past 6 years has...
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Developing Product Roadmaps
Talk given on Peveloping Product Roadmaps, this is a 30,000 ft overview/talk on developing product roadmaps. This can apply to developing systems, software/saas products, consumer products, hardware, services wheteher you are a start-up SME or MNC. It covers what, why, when, where, how, the process, tools and frameworks
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Why do Products Evolve?
Generally, products will evolve as consumer demands evolve. Take the mobile phone, for instance, we once wanted mobile phones for the sole purpose of making texts and phone calls. Nowadays our phones pretty much do everything our laptops and computers do....
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Design Thinking: The Prioritisation Grid
One of the key components and also challenges, for designers, is the idea of creating your work with someone else in mind. Through this thought process, designers will grow empathy as it plays a key part in their role. With companies being closer...
read moreThe Art of the Frame
A frame is what will influence people to make their decision, it is essentially where a seller or marketer sets a scenario in which they will guarantee their desired answer. So how's it done? In Scottish Football, there is a divide between the two biggest...
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Samsung’s Four Stage Innovation Process
When you think of Samsung’s innovation, how highly do you think they rank innovation in terms of importance in their company? With constant advancements in their TV’s, Tablets, smartphones etc. it’s safe to say that innovation is a key part of...
read morePersuasion in the Carnival Industry
We've all being there... We bring our date to the carnival for a bit of fun. We then let ourselves get competitive, determined, and all of a sudden the person we're with sees a teddy or a plush toy that they would love to win. You take a few attempts and...
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The Future of the Car Sale
Currently, the sale of a car involves a model adopted by countries such as the US works like this. This model is used especially in the second-hand marketplace. We call this a persuasion model The Persuasion Model for the Car Sale Every Industry’s...
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Why Clear Instructions Matter in the Workplace
Many Managers tend to be presumptuous about their employees. They assume that employees know how to do tasks because to the manager, it's just common knowledge. However, this is only common knowledge to experienced personnel, if the employee doesn't have...
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