On the 21st August, We hosted two wonderful talks, On Tandon and Joseph Jaquinta and his wife Stacy Om spoke about how Behaviour Science is baked into the design of games and how the trigger/habit cycle used in design a compleiing game. Stacy and Joseph...read more
From a historical perspective, an artist would traditionally get their income distributed. Usually, a record label would take the biggest chunk of their earnings. Once a label would take their piece, the artist will then distribute more chunks of their...read more
Learn some of the behaviour science techniques to make sure things get done by avoiding procrastinationread more
What do Netflix and Wikipedia have in common? They not only caused the decline of Encyclopaedias and Movie rentals but also are an example of the inevitable "The Innovators Dilemma" by Clayton Christensen. His book focuses on how successful companies are often...read more
The technology of the refrigerator, like other modern machines, has a history of innovation through trial and error. The first prototypes of the Refrigerator were dangerous as they leaked ammonia and were very expensive. However, they became better and...read more
What is priming? Priming is a nonconscious form of human memory concerned with perceptual identification of words and objects. It refers to activating particular representations or associations in memory just before carrying out an action or task....read more
At the first Edge Master Class, “Thinking About Thinking” (2007), (not to be confused with a book by the same name by Anthony Flew) Kahneman presented to his students, (the leaders of the top tech firms) leading research in psychology, cognitive science, behaviour economics etc.
The founders and architects of Microsoft, Amazon, Google, PayPal, and Facebook, Jeff Bezos (Amazon), Larry Page (Google), Sergey Brin (Google), Nathan Myhrvold (Microsoft), Sean Parker (Facebook), Elon Musk (Space X, Tesla), Evan Williams (Twitter), Jimmy Wales (Wikipedia), that attended this 2 day workshop were so impacted that they returned the following year in2008.
Persuasion in Design is all about making people behave or act in a particular way. There are many ways designers can use persuasion to change behaviour Bad design increases frustration, the boundary is very subtle. Think about how annoyed you would be to have to put...read more
Inceasingly since the setup of the Behaviour Change Unit in the UK, we are seeing a shift in government thinking as more and more use of behaviour thinking is taking place and increasingly using digital channel as part of a holistic approach to media. Many government...read more
Definition: The activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers. (Wikipedia) Service: Services are...read more