by David | Jul 29, 2019 | behaviour change, Psychology
“He who has a why can endure any how.” – Frederick Nietzsche Understanding your own motivations is incredibly important, both in life as well in business. There are many reasons as to why someone would want to be an entrepreneur: creative independence, financial...
by | Oct 17, 2018 | behaviour change, Design for Persuasion, Psychology
One of the key components and also challenges, for designers, is the idea of creating your work with someone else in mind. Through this thought process, designers will grow empathy as it plays a key part in their role. With companies being closer than ever to...
by | Oct 16, 2018 | behaviour change, Cognitive Science, Product Design, Psychology
A frame is what will influence people to make their decision, it is essentially where a seller or marketer sets a scenario in which they will guarantee their desired answer. So how’s it done? In Scottish Football, there is a divide between the two biggest...
by john | Oct 7, 2018 | behaviour change, Behaviour Economics, Cognitive Science, Design for Persuasion, Psychology
Currently, the sale of a car involves a model adopted by countries such as the US works like this. This model is used especially in the second-hand marketplace. We call this a persuasion model The Persuasion Model for the Car Sale Every Industry’s Persuasion model...
by David | Aug 15, 2018 | behaviour change, Cognitive Science, Psychology
There is a saying that the road to hell is paved with good intentions. Behaviour and nature trumps intentions. Commitment and good intentions are not enough Procrastination is the biggest problem to getting things done. We all think our willpower is stronger than it...
