by David | Jul 29, 2019 | Behaviour Economics, Product Design, Psychology
“Marketing Myopia” is a term coined by the economist and author, Theodore Levitt. The idea is that the failure of industries is not due to market saturation, but because of short-sightedness on the part of management. A company’s priority is not to sell a product,...
by john | Oct 11, 2018 | Behaviour Economics, Cognitive Science, Design for Persuasion, Product Design, Psychology
We’ve all being there… We bring our date to the carnival for a bit of fun. We then let ourselves get competitive, determined, and all of a sudden the person we’re with sees a teddy or a plush toy that they would love to win. You take a few attempts...
by john | Oct 7, 2018 | behaviour change, Behaviour Economics, Cognitive Science, Design for Persuasion, Psychology
Currently, the sale of a car involves a model adopted by countries such as the US works like this. This model is used especially in the second-hand marketplace. We call this a persuasion model The Persuasion Model for the Car Sale Every Industry’s Persuasion model...
by David | Aug 23, 2018 | Behaviour Economics, Free Event, Innovation, Psychology
On the 21st August, We hosted two wonderful talks, On Tandon and Joseph Jaquinta and his wife Stacy Om spoke about how Behaviour Science is baked into the design of games and how the trigger/habit cycle used in design a compleiing game. Stacy and Joseph gave a...
by David | May 23, 2018 | Behaviour Economics, Design for Persuasion
What is priming? Priming is a nonconscious form of human memory concerned with perceptual identification of words and objects. It refers to activating particular representations or associations in memory just before carrying out an action or task. Importance of...
