Satisfying Customer Needs

Satisfying Customer Needs

“Marketing Myopia” is a term coined by the economist and author, Theodore Levitt.  The idea is that the failure of industries is not due to market saturation, but because of short-sightedness on the part of management. A company’s priority is not to sell a product,...

The Art of the Priming

What is priming? Priming is a nonconscious form of human memory concerned with perceptual identification of words and objects. It refers to activating particular representations or associations in memory just before carrying out an action or task. Importance of...
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