by | Oct 16, 2018 | behaviour change, Cognitive Science, Product Design, Psychology
A frame is what will influence people to make their decision, it is essentially where a seller or marketer sets a scenario in which they will guarantee their desired answer. So how’s it done? In Scottish Football, there is a divide between the two biggest...
by john | Oct 11, 2018 | Behaviour Economics, Cognitive Science, Design for Persuasion, Product Design, Psychology
We’ve all being there… We bring our date to the carnival for a bit of fun. We then let ourselves get competitive, determined, and all of a sudden the person we’re with sees a teddy or a plush toy that they would love to win. You take a few attempts...
by john | Oct 7, 2018 | behaviour change, Behaviour Economics, Cognitive Science, Design for Persuasion, Psychology
Currently, the sale of a car involves a model adopted by countries such as the US works like this. This model is used especially in the second-hand marketplace. We call this a persuasion model The Persuasion Model for the Car Sale Every Industry’s Persuasion model...
by David | Aug 15, 2018 | behaviour change, Cognitive Science, Psychology
There is a saying that the road to hell is paved with good intentions. Behaviour and nature trumps intentions. Commitment and good intentions are not enough Procrastination is the biggest problem to getting things done. We all think our willpower is stronger than it...
by Manoj | May 13, 2018 | behaviour change, Behaviour Economics, Cognitive Science, Design for Persuasion, Psychology
It normally takes an idea about 10-20 years to become accepted as an orthodoxy. This is certainly the case with Daniel Kahneman and Behaviour Economics. Kahneman won the Nobel Prize Kahneman, Amos and Ariely are among the most well-known people who have come to shape...
