The Art of the Priming

What is priming? Priming is a nonconscious form of human memory concerned with perceptual identification of words and objects. It refers to activating particular representations or associations in memory just before carrying out an action or task. Importance of...
Persuasion and Behaviour Change Design Tricks

Persuasion and Behaviour Change Design Tricks

Persuasion in Design is all about making people behave or act in a particular way. There are many ways designers can use persuasion to change behaviour Bad design increases frustration, the boundary is very subtle. Think about how annoyed you would be to have to put...
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