by john | Apr 4, 2021 | Innovation, Product Design, Psychology
There is always a story behind every invention – the ah haa moment of insight, the creation, the challenge, building the tribe etc Do you like innovation and entrepreneurship movies ? Is there a film you are dying to see ? I would love to see Flash of Genius....
by David | Jul 29, 2019 | Behaviour Economics, Product Design, Psychology
“Marketing Myopia” is a term coined by the economist and author, Theodore Levitt. The idea is that the failure of industries is not due to market saturation, but because of short-sightedness on the part of management. A company’s priority is not to sell a product,...
by Manoj | Jun 11, 2019 | Free Event, Free Events, Innovation, Product Design, Psychology, Service Design, Talks and Events
This is a 30,000 ft overview on developing product roadmaps, why you do it, when, how, tools, frameworks, requirement capture techniques, and can be applied in any context/product from software, hardware, fmcg, services, houses, cars whatever It can be used whether...
by | Oct 16, 2018 | behaviour change, Cognitive Science, Product Design, Psychology
A frame is what will influence people to make their decision, it is essentially where a seller or marketer sets a scenario in which they will guarantee their desired answer. So how’s it done? In Scottish Football, there is a divide between the two biggest...
by john | Oct 11, 2018 | Behaviour Economics, Cognitive Science, Design for Persuasion, Product Design, Psychology
We’ve all being there… We bring our date to the carnival for a bit of fun. We then let ourselves get competitive, determined, and all of a sudden the person we’re with sees a teddy or a plush toy that they would love to win. You take a few attempts...
by Manoj | Sep 17, 2018 | Innovation, Product Design
In his talk with Startup Grind, Clayton Christenson Identifies three types of innovation that businesses use. Disruptive Sustaining Efficiency Disruptive Disruptive Innovations make products affordable and accessible by creating growth in the marketplace, the...
