Pre Marketing – is there such a thing.

Do you ever wonder how ideas are marketed ? Do you every wonder how films are marketed. Marketing accounts for up to 20 percent of a films budget and can run to hundreds of millions of dollars. Today it’s June the 5th but I got an ad for a film to be released in...

What Makes Under Armour so Successful?

Everyone struggles with zips from time to time. I recently had a zip break off one of my favourite jackets, it infuriated me. Then there’s the Superdry jackets which have countless numbers of zips. One commonplace for this struggle is when we’re wearing gloves we...

Does Sci-Fi Shape or Forecast the Future?

When Sci-Fi novelist Isaac Asimov wrote his short story Runaround, he created the 3 laws of robotics. While the practical application of these laws has come into debate, advancements in modern robotic technology have resulted in calls for safety regulations. So while...
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