Persuasive Design


Design is Persuasion


In today’s competitive marketplace all businesses have a rapidly increasing need to design to give their business a competitive edge. We will take you though the most effective patterns, principles and techniques used by the most successful companies and show you how you can apply these to achieve your goal.

One Day Workshop

Book your ticket now as places are limited and will go on a first come first served basis.

Date: 27 June 2018 Time: 10am to 6pm Location: Fitzwilliam Hotel, St Stephens Green, Dublin 2



Persuasive Design is now one of the hottest topics.

One of the most questions that investors’ ask is “how are you going to sell” your product or service.

In today’s competitive marketplace all businesses increasingly need to design to give their business a competitive edge.
We will take you though some of these patterns, principles and techniques used by some of the most successful companies and show you how you can apply these to achieve your goal.

Following our very successful Introductary talk to Persuasive Design at Dogpatch labs and due to popular demand we are running the first Public* full day masterclass workshop in Ireland.

Give yourself the competitive edge. This workshop teaches you the “real world” strategies we use with clients in their organisations.
Book your ticket now as places are limited and will go on a first come first served basis.


What will I learn from this Workshop?


Designing for Persuasion is about “baking in” the persuasion process into your business design, product/service and processes at the onset.

Discover the secrets of successful organisations and make your own playbook.

These techniques can be applied to existing businesses or startups.

This intensive masterclass is focused on Online Businesses and will also cover a whole host of persuasion techniques used by the whole range of organisations from Restaurants, Films, Retail, Charities and Governments.

For example think about how Dunnes Stores use their new voucher. You see a €10 voucher for every €50 spent and think you save 20% This is because you are doing a ‘mental shortcut’ to quickly see how much money you save.

But you can only use the voucher on a separate purchase of €50 within the next 7 days. So in reality you only get 10% off your total purchase which only applies if you spend over €100 a week at Dunne Stores.


“I had the pleasure of attending Manoj’s talk at DCU on Startups….. He is articulate, easy to listen to. It is rare for someone to give such actionable advice”

Aran Joyce

Digital Marketing Consultant, ICO


Who is this workshop for?


This workshop is aimed at Entrepreneurs, Marketing & Sales Professionals, Behaviour/Experience Designers and Change Professionals who need to persuade users to join, buy, or change user behaviour.

You will uncover the techniques that companies such as Amazon, Facebook, online gaming/gambling companies, travel sites and ‘sticky apps’ such as Uber etc have baked into their business model such as 1-click, social proof, referrals, price comparison, triggers, and many many more.

Discover how these techniques affect the dopamine, serotonin and other brain hormones and learn how to trigger behaviours and habits.

Find out how to use psychology, behaviour science & neuroscience to interest & engage users, drive them through the “persuasion process” to change behaviour and make them click, act or buy.

Understand how to design your user experience & sales process to be more persuasive, it goes beyond just functionality, usability, aesthetics and presentation and can be applied by practically any organisation.

We will also cover some of the Dark Patterns used by organisations to stop people from cancelling etc.



I first met Manoj when we both worked at BT and he is truly a remarkable individual. He is able to take large and complex situations (technical and non-technical), make sense of the vast amount of information, pull together a strategy that is coherent and finally explain it in bite-size chunks that are easily understood. Also one who keeps the final solution and benefits in mind as he works through and implements the agreed plan. Great professional to turn to when you need some clarity and get things done.

Azzy Aslam

Coach, Mentor, Trainer, University of Portsmouth



An interest in Marketing, Neuroscience, Behaviour Science, Psychology



Who is this workshop for?

  • Entrepreneurs who want their online business to take off and exceed their competitors performance.
  • Marketers looking to improve the entire sales funnel by adopting a persuasive “mind of the customer” user-centric approach
  • UX designers who want to improve the conversion rate of e-commerce sites or build membership  by creating a persuasive experience.
  • Project managers interested in building online businesses and that engage users
  • Software engineers who want to incorporate the “soft skills” into their projects by using psychology, behaviour science, neuroscience, sociability, and design
  • Newcomers to design who are looking to broaden their knowledge
  • Anyone who wants to set up his/her own online business, product, or service
  • People interested in Marketing, Sales, Behaviour Change
  • People in charge of Businesses, Project Leaders, Sales & Marketing, UX Teams



By the end of this workshop, participants will:

  • Understand Persuasion Techniques
  • Use Persuasive Design Techniques and Patterns for their business.




What will you learn?

At the workshop you will learn about the leading techniques in Psychology, Behaviour Science, Marketing, Neuroscience by Nobel Prize Winners such as Kahneman, Amos, Schelling, Cialdani, Ariely, Levine, Weinschenk, Fogg, Eyal and numerous others. We will show how companies such as Netflix,  Linkedin, Google, Microsoft etc have built their business model around these principles to build successful, profitable and sustainable business models.




Group size will be small to allow the event to pace at the speed of the group. 

We would encourage you to bring your team so that you can ensure consistent & rapid implementation of these techniques in your business and company culture.

The aim is to be practical and hands-on.  During the event you will get a chance to apply these techniques to an actual business.

* Please note that this is an at a special introductory price so at a special reduced rate.

Lunch and refreshments will be provided.



Course Details

In this workshop you will learn how to design for persuasion! By learning how people think and make desicions you can optimise your e-commerce platform, website, product design to increase sales and lead generation. Book now to secure your place.

Price: From €366.74

Students €150 (to avail of this price please contact us using the contact box below)




Date: 27 June 2018 Time: 10am to 6pm Location: Fitzwilliam Hotel, St Stephens Green, Dublin 2


Do you need more information? Contact us

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